Writing

Whitepapers and analysis.

Original research and analysis on technology, leadership, and the choices that shape organizations.

Whitepaper

Buy the Engine, Own the Playbook

Everyone's choosing from the same short list of AI engines. The winners are the ones who never outsource the playbook. I make the case through a lesson learned the hard way on a dirt court in Greece, a corporate cautionary tale, and an unlikely example of doing it right in the modern NASCAR garage. In the era of AI, the hard part is stewarding the technology you buy.

New pieces added periodically.

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